News
Gold for Dental from Germany
Healthcare Marketing: vhf triumphs at the Spot of the Year
The vhf video Dental from Germany looks at German virtues with a winking eye – happy ending included. The jury of Healthcare Marketing and Dental Marketing was so convinced of this in the competition for the Spot of the Year that they awarded the video a gold medal. Around 40 industry experts selected the best films from the winners of the moving picture competition Spot of the Month. The result: The vhf video was the only work from the dental industry to be awarded gold in the B2B category. A total of four gold medals were awarded, the other three come from the B2C area.
The star of the clip is the Z4 – a high-precision milling and grinding machine for same-day dentistry applications. The futuristic housing contains the latest high-tech, with which perfect dental restorations can be fabricated within minutes.
The aim was to develop a film for this dental machine that can be used at trade fairs worldwide, on the vhf homepage and in social media. The intention was to tell Made in Germany quite differently and as surprisingly as possible.
You can read this article further in our journal Innovation and Technology issue 4/2020.
